Marketing firms will tell you people buy based on emotion. For the brilliant, forward-thinking property developer 'Citu', we targeted desirability to attract leads for their game-changing low carbon homes in Leeds' 'Climate Innovation District'.
Connecting your brand to the beliefs of your potential customers is a potent tool to inspire brand loyalty and to ultimately drive sales.
This can be applied to any business and was made famous by Steve Jobs' focus on sharing Apple's 'why', rather than their 'what', growing a legion of fans and differentiating them from the Dells of the world. The rest is history.
In this case a simple profile film for artist Jenny Beard will allow her message to be heard in her own words thousands of times after one single recording, saving her time and attaching her potential clients to her brand.
When your product is extraordinary, showcasing your 'why' and your 'how' hits home that distinction and attaches people more closely to your brand.
That was the aim of this profile of a gym that is not like most gyms...
FOOD AND DRINK
Short form content captures your audience's attention and keeps them engaged with your brand.
This creative and snappy video was used to announce the launch of a new cocktail for La Casita's Leeds restaurant.
As a CAA approved drone operator I can deliver aerial photography or video work, such as this example showcasing the 1,000 year old Hazlewood Castle and their 'wedding in the woods' setup.
A project to help launch a social influencer's new fashion brand.
In this video we wanted to demonstrate the products- the headbands- and lend a sense of quality and creativity to the brand.
The art of dance used as an elegant and fun way to promote the iconic Central Square building in Leeds
Marketing firms will tell you people buy based on emotion. For this brilliant, forward-thinking property developer, Citu, we targeted desirability to attract leads for their game-changing low carbon homes in Leeds' 'Climate Innovation District'.