Show Your 'Why'
"People don't buy what you do; they buy why you do it" - Simon Sinek
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Your core beliefs or your company's raison d'être are potentially incredibly powerful motivators in attracting customers (the best customers- the ones that share your vision), attracting talent to your team and building fierce loyalty.
Telling your story effectively means structuring the film in such a way that it keeps people's attention and immerses them in your story. It's not a simple process but it has to be done right to maximise its impact.
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This film for coffee-roasting pioneers North Star chronicles the owners' incredible journey and frames it in such a way to inspire the audience to entrust them as coffee experts with ethics, passion and personality.
App Promo
As Head of Film for a B2B SAAS company, Champion Health, I got exposure to B2B sales and marketing and was responsible for creating engaging content for the platform to improve workplace wellbeing. We of course had to promote the platform to users to drive engagement to the app, which was best-in-class.
REAL ESTATE
Marketing firms will tell you people buy based on emotion. For the brilliant, forward-thinking property developer 'Citu', we targeted desirability to attract leads for their game-changing low carbon homes in Leeds' 'Climate Innovation District'.
STORY
This profile film for artist Jenny Beard will allow her message to be heard in her own words thousands of times after one single recording, saving her valuable time and attaching her potential clients to her work straight off the bat.
SPORT
Place plays a huge role in your story, your identity and therefore the impact you have on your market.
This promo for Play Padel was made to celebrate the company's Sheffield roots and reinforce the local nature of the club.
FOOD AND DRINK
Short form content captures your audience's attention and keeps them engaged with your brand.
This creative and snappy video was used to announce the launch of a new cocktail for La Casita's Leeds restaurant.
CREATIVE
The art of dance used as an elegant and fun way to promote the iconic Central Square building in Leeds
